Business Trends and E-Learning: Affiliates, Monetizing, Direct navigation
Topic: Leadership in E-Learning
Podcast.

What does it take to achieve solid, fast-paced growth in an e-learning organization? It's not just about building courses, recruiting students, or containing costs. It's also about generating new revenue streams, which may include establishing affiliate relationships, monetizing websites through advertising and reciprocal relationships, and acquiring "valuable real estate" (domains) in order to monetize them, then sell as "type-in" direct navigation domains. Needless to say, it's important to be perceived as maintaining academic excellence as you build student and revenue bases. Nevertheless, there are exciting new ways that have been newly legitimized by investment banking firms for organizations (including e-learning organizations) to establish relationships and to market and promote products, services, and approaches.

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